About Us


With names like AND, AND Girl, Globaldesi, Globaldesi Girl and ITSE, on its brand roster, Ochre & Black Private Limited is an esteemed organization in the fashion circuit today. From housing the sophistication of western wear with AND & AND Girl, to lending your ethnic look a vibrant touch with Globaldesi, Globaldesi Girl and ITSE— each brand under Ochre & Black Private Limited harbours its own persona. In 2021, the fashion house launched itse, a new brand that caters to a young market looking for ethnic styles at a budget-friendly price.

Often a favourite in every millennial’s wardrobe today, the influence of Ochre & Black Private Limited transcends beyond borders. With over 900 points of sale in the country, the fashion house boasts of 235 exclusive brand stores and over 625 multi-brand large format stores today. And here’s something you ought to know: In 2013, Ochre & Black Private Limited opened ITSE in Mauritius, marking its first international presence.

Keeping in tune with sustainability, the company moved to a new location nestled in the serene green hills of Rabale, Navi Mumbai. This shift in April 2015 made it possible for the company to develop ergonomically-designed buildings. Environment, animal, and work friendly — this new-age architecture utilizes air, water, and sunlight in the most efficient and economical way. And that’s how, Ochre & Black Private Limited has championed a work environment that is aligned with a green, natural environment.

For business development and franchisee enquiries contact

Gaurav Pathak - Business Development

For PR & Media related queries, contact

Assistant Manager – PR


Inspired by modern Indian design, Itse was born to empower women with effortless elegance, so they can be comfortable in their own skin & be the champions of their own world. Every collection is crafted to be embellished with optimism, decorated with self-expression because we believe each day is a once-in-a-lifetime offer, each moment is special and we are here to make every day beautiful.